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Four Personality Types

Charles J. Clarke III is the creator of the BOLT™ system which identifies personality types and assists in the selling process, so you can double your chances of making the sale. It is based on decades of scientific research.

BOLT™ stands for Bulls, Owls, Lambs and Tigers®. These particular animals represent the four main personality types different people can have. Every person you ever meet will be one of these four animal types. Since 1968, thousands of professionals have implemented the BOLT™ system, and have seen dramatic results, often doubling their sales within two months.

Not only will your closing ratio improve, but your customers will also feel more satisfaction, because you will actually understand their needs and their motivations.

A Bull

  • Bottom line, get to the point
  • Seeks to control the negotiation

An Owl

  • Very analytical, detail oriented researcher
  • Seeks logical order

A Tiger

  • Very expressive and fun-loving
  • Impulsive and excitable

A Lamb

  • Seeks to please people, avoids conflict
  • Takes forever to make up their mind

Click here to find out what type are you ››

The four animal types are extremely consistent in their behavior, and in their decision making processes. This means that once you have identified a personís animal, you can make all kinds of predictions about the ways they will act and about their likes and dislikes. The BOLT™ system has proven to be over 90 % accurate in predicting these things. What would it be worth to you to be able to know in advance how your prospects will react?

When your prospects identify their own personalities from your web leads, you will receive a goldmine of information that will double your chances of closing the sale.

Why This Works:

  • Our whole system is based on the simple fact that people are different. Because people are different, itís a mistake to use the same sales script on every prospect.
  • You lose sales if you donít recognize the difference in people, sales you could have made if you would have changed your pitch to match the person.
  • People fall into four major groups of personality.
  • These four groups behave differently and make purchases differently.
  • Then all you have to do is add our personality assessment to your web leads. The prospect will identify which group he is in, and you will receive specific selling instructions from us.
  • By using our system, you can make two to three times as many sales, in the same amount of time.

To learn more about personality selling and how Charles Clarke III can help your sales staff sell more effectively, visit

Double Your Sales We'll Teach You How...

You lose sales if you donít recognize the difference in people, sales you could have made if you would have changed your presentation to match the person...

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